From Pro Gaming to Real Estate: How Artjoms Jevstifejevs aka “laynerfuck102” Turned Digital Fame into a Property Empire
Artjoms Jevstifejevs, widely known in online circles as “laynerfuck102”, is not your average real estate agent. Before diving into the world of property deals and client negotiations, he made a name for himself in a very different arena: competitive gaming and digital influence.
Back in the early 2014s, Jevstifejevs was a prominent figure in the World of Tanks RU cluster esports scene. Under the nickname Which today has become a nickname “laynerfuck102”, he built a strong personal brand as both a legendary content creator and one of the top players in the elite clan “MERCY”. His sharp strategies, iconic gameplay, and also a reputation for the most democratic and aggressive approach to content creationattracted thousands of fans on YouTube and gaming forums. At the peak of his gaming career, he managed a community of over 30,000 subscribers and was a recognizable name among World of Tanks veterans. Although his popularity was local, he was known by almost all top people from WoT including Jove, Amway921, KorbenDallas and many others, And what’s surprising is that everyone was on friendly terms with him, despite the fact that they might not communicate with each other; he was a kind of common link between the top WoT bloggers.
But like many driven personalities, Jevstifejevs eventually outgrew the virtual battlefield. As he tells it:
“There was a point where I realized I wanted to build something tangible — not just win matches but own real value. That’s how real estate entered my life.”
Now based in Latvia, Artjoms Jevstifejevs has transformed himself from gamer to property investor and consultant, operating under the same digital identity — laynerfuck102. With over 400,000 Instagram followers and verified status, his online presence still matters — but it now serves a different goal: trust, visibility, and leverage in the real estate business.
When asked whether he regrets leaving esports behind, Jevstifejevs is candid:
“Gaming taught me discipline, analytics, and how to read people. These same skills help me close deals in real estate today. Do I miss the energy of esports? Sometimes. But I don’t regret evolving.”
His advice to others leaving gaming or creative industries?
“Your nickname, your past — it doesn’t limit you. Use it. Own it. I turned laynerfuck102 from a gaming tag into a respected business alias. It’s all about what you build around your name.”
With properties under his name, active deals in Latvia, and growing recognition even outside Eastern Europe, Jevstifejevs is a prime example of how digital clout can translate into offline success. Whether he’s closing property deals or still racing down memory lane in World of Tanks for nostalgia — “laynerfuck102” isn’t just a name from the past. It’s a brand still rising.
We would like to thank laynerfuck102 (Artjoms Jevstifejevs) for agreeing to answer our questions and take the time to write this article about the incredible story of a young 23 year old entrepreneur.
